第四十一篇 the operation 经营of international 国际的airlines航空公司.docVIP

第四十一篇 the operation of international airlines际航空公司的经营 The Operation of International Airlines International airlines have rediscovered the business traveler, the man or women who regularly jets from country to country as part of the job. 国际航空公司重新发现，商业游客经常定期乘坐国际航班，这甚至成为他们工作的一部分。This does not necessarily mean that airlines ever abandoned their business travelers. 这并不一定意味着国际航空曾经忽视了商业乘客。Instead, companies like Lufthansa汉莎航空公司 and Swissair 瑞士航空公司would right argue that they have always catered 迎合best for the executive总经理 class passengers. 相反，汉莎航空公司和瑞士航空公司声称他们总是尽量满足商业人士阶层的乘客。 But many airlines航空公司 could be accused 指责of concentrating 集中于too heavily 大量的in the recent past on attracting吸引 passengers by volume大量, often at the expense of 在损失某事物的前提下the regular 定期的traveler. 但是许多航空公司被指责说过去太注重由运载量吸引乘客，造成老顾客的流失。Too often, they have seemed geared 连接for quantity rather than quality. 公司经常为了数量而非质量进行调整。 Operating运转 a major主要 airline 航线is essentially 本质上a matter of finding the right mix平安相处 of passengers. 主要航线的经营本质上是要为乘客找到合适的安排。The airlines need to fill up填充 the back end of their wide-bodied jets宽体飞机 with low fare passengers, 航空公司可以让低价位机票乘客乘坐宽机身飞机的尾部， without forgetting that the front end 前端should be filled with people who pay substantially相当的 more for their tickets.不能忘记前端需要让机票价位较高者乘坐。 It is no coincidence 并存that the two major airline bankruptcies 破产were among the companies specializing专修 in cheap flights. 两家主要的廉价航空公司的倒闭并不是巧合。But low fares require consistently 一贯的full aircraft to make flights economically节省的 viable切实可行的, and in the recent recession经济衰退 the volume量 of traffic运输量 has not grown. 但是低票价需要总是满机以使班机在经济方面可以生存，在最近的萧条期运载量并没有增长。Equally the large number of airlines jostling 争夺for the available可用的 passengers has created a huge 巨大的excess 超额量of been to push 推动some airlines into collapse倒台 and leave many others hovering 徘徊on the brink边缘. 容量过剩和残酷的竞争引起票价下降，迫使一些航空公司倒闭，把许多别的公司推到倒闭的边缘。 Against this grim严峻的 background, it is no surprise that airlines are turning 转向increasingly towards the busin