第一章 建交函的书写.ppt

第一章 第二节 撰写建交函 一、 商务函电的写作原则 7“C”原则 1.体谅Consideration 体谅的重点在于要注重多站在对方立场上考虑问题。 “We”- attitude We allow 2 percent discount for cash payment. “U”-attitude You can get 2 percent discount when you pay cash. 2.谦恭 Courtesy 撰写商务函电时的恭谦不仅仅意味着礼貌，同时应真挚，机敏，缜密，注重时常表达对阅信者的欣赏与感激。 sincere, tactful and appreciative e.g. You are requested to send me a price list for your T-shirts. Would you please send me a price list for your T-shirts? Polite We have received your letter of Oct.7 with many thanks, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it. 3.清晰Clarity 写信者应尽量清晰地表达自己的意思。 Mr. White yesterday called our agent David saying that the mistake was “his”. As to the steamers sailing from Hong kong to San Francisco, we have bimonthly direct services. (The word “bimonthly” has two meanings: twice a month, or once two months. The reader will feel puzzled about the meaning.) 4.简要 Conciseness 简要和清楚经常是相辅而成的。摒弃信中的陈词滥调可使信更清楚更简要。 Avoid “wordiness” and “cliche” e.g (1) “We hereby wish to let you know that we fully appreciate the trust you have in us.” (2) “We appreciate your trust in us.” 5.正确 Correctness 正确意味着适当的语言、准确的语法、真实的信息和精确可靠的数据。 Appropriate and grammatically correct language, factual information and accurate figures (such as specifications, quantity, price and unit, etc.) 6.完整 Completeness 一封商务函电应包括所有必要的信息。诸如收信人、寄信人，写信的目的、时间、地点。 All necessary information (who, what, when, where, how), and complete structure。 7.具体Concreteness 我公司专门经营中国纺织品出口业务。 We specialize in the export of textiles? 二、商务信函的结构 Structure of Business Letters Structure of Business Letter （一）Letter head Generally, a letter head will include the company logo, companys name, address, telephone number, fax number and email address, and the web address if available. 信头：发信人的信息 信头一般印在信纸上端的中间，但也可印在信笺的左上方 （一）Letter head 1.