高职 电子商务专业《电子商务英语》课件-Unit 1 Introduction to E-commerce.pptVIP

Text C The Business Planning Phase Your Project Your Market Your Offering 电子商务英语 Unit 1 Introduction to E-commerce What’s E-commerce? Text A E-commerce: Implications for Business in the 21st Century Text B The Business Planning Phase Text C Text A What’s E-commerce? E-commerce means companies make use of Internet and information technologies， aiming at raising operation efficiency， to carry out every phase of business procedures automatically， electronically and with paper documents eliminating. These phases include： market researching， negotiating， delivering， producing， money transferring and after-sale services providing and so on. E-commerce is not a kind of pure technique itself， but an application process of Internet and information technologies in doing business. In such process， the tools used for information exchanging， transmitting， processing and storing based on paper media are replaced by the tools based on electronic media. Text A What’s E-commerce? Let us see what the difference between traditional business and e-commerce is. In traditional business surroundings， a company should spend quite a lot of time and effort to investigate and decide what and how to produce（or sell）， then， advertise in mediums（such as TV， radio， bulletin board on street and so on）， contact the buyer through phone， fax， mail or in face Text A What’s E-commerce? to face after looking at the goods， the buyer bargains， places the order or signs the agreement with the seller. The seller prepares the goods and finally sends the goods to the buyer. The buyer pays for the deal in cash or by check. In the above procedure all information are exchanged by phone， mail， fax or telegraph， and in resent decades — in EDI（electronic data interchange）. Text A What’s E-commerce? EDI is a computer network system dealing with some special data exchange such as invoices， contracts， credit letters and so on between certain partners. To bui