高职 电子商务专业《电子商务英语》课件-Unit 5 Business Models of E-commerce.pptVIP

Unit 5 Business Models of  E-commerce Business-to-Consumer E-commerce Text A Understanding B2C E-commerce Text B Business-to-Business and Consumer-to-Consumer E-commerce Text C Text A business-to-Consumer  E-commerce Business-to-consumer electronic commerce（B2C）is a form of electronic commerce in which products or services are sold from a firm to a consumer. B2C e-commerce has grown rapidly during the last few years， especially after the widespread use of the Internet and improvement of the services offered over the Internet. Internet is suitable for this kind of e-commerce as it is widely available and can support effective promotion of products and services to all kinds of potential customers. Some of the first products sold online were books， music， software and computers. A consumer could confidently buy any of these products without having to physically examine them. As consumers become more and more Text A business-to-Consumer  E-commerce accustomed to purchasing products online， other products categories will become popular. On the B2C website， the company can put up information about the products and services， allow customers to order these from the website and provide customers support services. In order to get customers to the website，the company must inform Text A business-to-Consumer  E-commerce the publica bout its existence using traditional means of advertising and online advertising. To keep customers returning to the website， the company must also update it regularly with the news about products or promotions. A typical example of B2C website is A. In many ways， Amazon is perhaps the company that is most closely Text A business-to-Consumer  E-commerce tied with e-commerce It has grown from a book seller to a virtual Wal-Mart of the web selling a diverse group of products and services to their customers. In addition t