高职 电子商务专业《电子商务英语》课件-Unit 2 Enterprise and E-commerce.pptVIP

The challenge for publishers in coming years will be to continue to have libraries serve as major influential buyers of their books， without letting the newly vast digital public reading rooms undermine the companies’ ability to make money commissioning and publishing authors’ work. Text B Google Is Adding Major  Libraries to Its Database From the earliest days of the printing press， book publishers were wary of the development of libraries at all. In any instances， they opposed the idea of a central facility offering free access to books that people would otherwise be compelled to buy. Text B Google Is Adding Major  Libraries to Its Database But as libraries developed and publishers became aware that they could be among their best customers， that opposition faded. Now publishers aggressively court librarians with advance copies of books， seeking positive reviews of books in library journals and otherwise trying to influence the opinion of the people who influence the reading habits of Text B Google Is Adding Major  Libraries to Its Database millions. Some of that promotional impulse may translate to the online world， publishing executives say. But at least initially， the search services are likely to be most useful to publishers whose nonfiction backlists， or catalogs of previously published titles， are of interest to scholars but do not sell regularly enough to be carried in large quantifies in retail stores， Text B Google Is Adding Major  Libraries to Its Database said David Steinberger， the president and chief executive of the Perseus Books Group. Based on his experiences with Amazon’s and Google’s commercial search services so far， Mr. Steinberger said， “I think there is minimal risk， or virtually no risk， of copyrighted material being misused.” But he said he would Text B Google Is Adding Major  Libraries to Its Database