高职 电子商务专业《电子商务英语》课件-Unit 9 Marketing Strategy for E-commerce.pptVIP

Unit 9 Marketing Strategy for  E-commerce E-marketing Strategies Text A Applying the Marketing Mix to E-commerce Text B If You Don’t Have Customers’ Trust，You Won’t Get Their Money Text C Text A E-marketing Strategies E-marketing strategies are what everyone is trying to learn. An e-marketing strategy isn’t much different from a marketing plan for a traditional offline business. You need a comprehensive e-marketing strategy if you’re going to succeed in online business； other-wise you are destined to fail! Get Started Blogging and Using RSS Feeds Direct E-mail Marketing and E-mail Newsletters Search Engine Optimization and Placement E-marketing with Pay Per Click Search Engines E-zine Advertising and Publishing Your Articles Text A E-marketing Strategies Text B Applying the Marketing  Mix to E-commerce Exploring the ideas of product， place， price and promotion， and applying them to eBusiness problems is the main focal point of this article . It is believed that the four concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore， concentrating on these concepts will prove to be of the utmost importance as an e-Business provider. Product Place Price Promotion Text B Applying the Marketing  Mix to E-commerce Text C If You Don’t Have Customers’ Trust，You Won’t Get Their Money Customers are watching their money more closely in this economy， and one thing they pay attention to is whether an online retailer is trustworthy， writes Marc Williams， senior product manager with VeriSign. Extended validation certificates are one way to win customers’ trust. Verio MPS Solutions Verio managed server solutions deliver the power and flexibility of a dedicated server at a fraction of the price. Learn more about how Verio gives you increased control， scalability， uptime， and performance. Text C If You Don’t Have Customers’ Trust，You Won’t Ge