河北沧州十里银湖墅项目营销策划报告.docVIP

工业园别墅项目营销策划报告 目 录 项目篇````````````````````````````````````````````````````````````````````````````````````2 项目基本情况````````````````````````````````````````````````````````````````````````2 项目SWOT分析``````````````````````````````````````````````````````````````````2 定位篇`````````````````````````````````````````````````````````````````````````````````3 ··············································································································································································································· 宏观论述```````````````````````````````````````````````````````````````````````````````3 项目市场论述```````````````````````````````````````````````````````````````````````6 项目市场定位```````````````````````````````````````````````````````````````````````6 产品定位````````````````````````````````````````````````````````````````````````````````11 主题定位````````````````````````````````````````````````````````````````````````````````11` 形象定位````````````````````````````````````````````````````````````````````````````````12 案名建议````````````````````````````````````````````````````````````````````````````````15 配套篇``````````````````````````````````````````````````````````````````````````````````17 物业篇``````````````````````````````````````````````````````````````````````````````````17 推广篇``````````````````````````````````````````````````````````````````````````````````18 明推方式`````````````````````````````````````````````````````````````````````````````````18 暗推方式`````````````````````````````````````````````````````````````````````````````````26 项目篇 项目基本情况 项目位于**新华东路以南，南环东路以北，项目两侧发展大街与中央大街相并邻。现项目中央有一天然湖泊约占地238.8亩，周围土地平整，四野空旷。开发商有1178.2318亩土地开发权限。总项目用地约300亩。需要注意的是项目以南200米处有一火葬厂，预计短期之内能得到搬迁。同时，开发商得到县政府支持，整片土地水电配套设施正在施工。 项目SWOT分析 优势 视觉 原生态天然湖泊，悠闲生活，放松心情 听觉 远离城市，再没有都市的喧嚣 嗅觉 四野空旷，空气净化 驱车四通八达，周边全柏油马路。 随后期厂房兴建后逐渐形成居住圈，土地增值可预期 劣势 离县中心远医疗，金融，购物不便 离沧州市30分钟距离，需上高速 客户资源需找寻 周边会逐渐兴起工业厂房 机会 1**人无别墅概念 2整个沧州市别墅概念模糊，现建别墅基本在设施上连伪别墅都算不 上。房子独栋少，以连排双拼为主。配套少。 3****至今未