0133050866_vc MIS13_CH10_Case2_Etsy.pdfVIP

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 10 E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS CASE 2 Etsy: A Marketplace and a Community VIDEO CASE SUMMARY Etsy is an online marketplace for handmade items and art and craft supplies and strives to build a sense of community among buyers and sellers. L=10:07. Systems URL /watch?v=0hCSdmpdJuE CASE Etsy is more than a marketplace: it’s a community of artists, creators, collectors, thinkers and doers. This e-commerce Web site focuses on handmade or vintage items as well as art and craft supplies, including art, photography, clothing, jewelry, edibles, bath beauty products, quilts, knick-knacks, and toys. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of $0.20 plus a sales commis- sion of 3.5% for each item. Etsy has been described as “a crafty cross between Amazon and eBay,” to “your grandma’s basement” and as “one of the largest, most chaotic flea markets the world has ever known.” Etsy says its mission is to “empower people to change the way the global economy works. We see a world in which very-very small businesses have much-much more sway in shaping the economy, local living economies are thriving everywhere, and people value authorship and provenance as much as price and convenience. We are bringing heart to commerce and making the world more fair, more sustainable, and more fun.” continued Chapter 10, Case 2 etsy: A Marketplace and a Community 2 Etsy is headquartered in DUMBO, Brooklyn, and also has offices in Hudson, N