0133050866_vc MIS13_CH11_Case1_IBMWatson.pdfVIP

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 11 MANAGING KNOWLEDGE AND COLLABORATION CASE 1 How IBM’s Watson Became a Jeopardy Champion VIDEO CASE SUMMARY This video describes how IBM’s Watson computer system is able to compete against humans in answering questions on the popular television game show Jeopardy! and how this technology will impact business and industry. L=6:42. Systems URL /watch?v=DywO4zksfXw CASE Jeopardy! is an American television quiz show created in 1964. The show asks contes- tants questions on a very wide range of topics, including history, language, literature, the arts, the sciences, popular culture, geography, and wordplay. The show had a unique question format: contestants are presented with answers containing clues, and must phrase their responses in the form of a question that would generate that answer. For instance, the clue “5280” is a response to the question, “How many feet in a mile?” Here are some sample questions and appropriate answers in Jeopordy! style: Q: Hard times, indeed! A giant quake struck New Madrid, Missouri, on February 7, 1812, the day this author struck England. A: Who is Charles Dickens? Q: According to C.S. Lewis, it was bordered on the east by the Eastern Ocean and on the north by the River Shribble. A: What is Narnia? continued Chapter 11, Case 1 how IBM’s Watson Became a Jeopardy Champion 2 Q: Pseudonym of labor activist magazine namesake Mary Harris Jones. A: Who is Mother Jones? Q: To marry Elizabeth, Prince Philip had to re