0133050866_vc MIS13_CH11_Case3_Loreal.pdfVIP

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 11 MANAGING KNOWLEDGE AND COLLABORATION CASE 3 L’Oréal: Knowledge Management Using Microsoft SharePoint VIDEO CASE SUMMARY L’Oréal decided to use Microsoft SharePoint server to create a global knowledge management and collaboration platform. The system runs on a corporateSystems intranet called M@sternet that spans the globe and coordinates the work of hundreds of teams in over 150 subsidiaries. L=2:57. URL /watch?v=8MvWkDXFz0wNR=1 CASE The L’Oréal Group is the world’s largest cosmetics and beauty company. It is headquar- tered in the Paris suburb of Clichy, Hauts-de-Seine, France. 96 percent of L’Oréal revenue is generated from cosmetics, from hair-color products to skin care, sun protection, makeup, perfumes, and hair care. L’Oréal also is active in the dermatological and pharmaceutical fields. The company was founded in 1907 by Eugene Schueller, a young French chemist, who developed an innovative hair-color formula. In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984, and is nearly 2,000 today. While L’Oréal got its start in the hair-color business, the company soon branched out into other cleansing and beauty products. L’Oréal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, perma- nents, styling aids, body and skin care, cleansers and fragrances. The company’s products continued Chapter 11, Case 3 L’Oréal: Knowledge Managemen