电子商务在我国农村市场中的应用研究.docVIP

 PAGE \* MERGEFORMAT 17 学 年 论 文 电子商务在我国农村市场中的应用研究 学生姓名： 王晶学 号： 01所在系部： 管理系专业班级： 12GB电商1班指导教师： 赵芳日 期： 2014.12 摘 要 电子商务是利用信息技术完成交易活动的一种新型商务模式，具有直接、快捷、低成本、打破时间和空间壁垒等特点，发展农村电子商务，能够促进农村经济的发展和农村生活水平的提高。然而我国农村存在着信息化基础薄弱、农村文化水平低、电子商务人才匮乏、运输及物流水平低、传统保守思想观念严重等不利因素，应该根据农村的实际，综合使用各种技术和设备，选择合适的电子商务发展模式，推动我国你南关村电子商务的发展。要发挥政府在推动农村电子商务中的重要作用，选择适合我国农村的电子商务的切入点和发展模式，加强农村信息基础设施建设与网站建设，实现资源共享和服务创新，加快农业标准化步伐，建立农产品和农业信息分类标准服务体系，构建农村电子商务交易平台，建立农产品物流配送体系， HYPERLINK \l _Toc15236 建立农村电子商务人才的培养体系，营造发展农村电子商务的社会环境。 关键词：农村电子商务 发展 对策 Abstract Electronic commerce is to use information technology to complete the transaction activities of a new business model, has a direct, fast, low cost, break the barriers of time and space characteristics, developing the rural e-commerce and to promote the development of rural economy and the improvement of rural life. Exist, however, our country rural area informationization foundation weak, the rural cultural level is low, low level of e-commerce talent shortage, transportation and logistics, traditional and conservative ideas such as serious adverse factors, should according to the actual rural, comprehensive use of various technology and equipment, appropriate choice of the mode of e-commerce development, promote the development of you NaGuan Village electronic commerce in our country.To play an important role of government in promoting the rural electronic commerce, choose to suit our country rural e-commerce development model and approach, to strengthen the construction of rural information infrastructure and the website construction, realize the resource sharing and service innovation, to speed up the pace of agricultural standardization, establish agricultural products and agricultural information classification standard service system, building rural e-commerce trading platform, establishing agricultural products logistics distribution system, the establishment of rural electronic commerce talent culti