Unit4新职业IT英语计算机英语案例.ppt

;;Task 1 Work in pairs. Look at the following logos and tell each other what you know about them. ;only in a world 500 Chinese private enterprise;Task 2 Work in groups of four and discuss the following questions. ;what is marketing?;marketing mode;marketing mode;marketing mode;marketing strategy;marketing strategy;market research method ;Product Features;Product Features;Service;;;Follow Me;;Reading A;Business Marketing: Developing a Strategy; Examining the competition closely will help to find areas of demands your company can fill in. Figure out what special products or services your company offers that others do not. Studies show that specialty companies do better than those who try to do it all. Introduce Your Business Start out with a simple handout. Any piece of marketing should include these basic elements: who you are, what you offer, where you are located, and how to contact you.;Follow-Up One of the aspects that people pay less attention to of marketing is follow-up. It is always good to have new customers, but to truly be successful, you need at least some of those people to come again. There are some very simple things that you can do to inspire repeat business. If you get phone calls or emails, respond to them. Give a call back or a reply message to thank them again for inquiring. Offering coupons, discounts or a free item (e.g. a pen with company logo) is also a way to thank and encourage them to come again. If you follow these steps, you will surely see your business take off. Once you find out what works for you, just do it again and again, and you will soon have a strong customer base. ;Reading A;Reading A;4. What are the basic elements of a business handout? 5. How can an advertisement interest people? 6. What can be done to inspire customers to come again? ;Task 4 Match the following terms with their Chinese meaning. ; 商业营销：策略开发;宣传企业 这一步可以从发放简单的传单开始。任何市场策略都应该包括以下这些基本要素：你是