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Emotional processing as an important part of the wildlife viewing experience.pdf

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Emotional processing as an important part of the wildlife viewing experience.pdf

Journal of Outdoor Recreation and Tourism 18 (2017) 1–9 Contents lists available at ScienceDirect Journal of Outdoor Recreation and Tourism journal homepage: /locate/jort Emotional processing as an important part of the wildlife viewing experience Danielle McIntosha, Pamela A. Wrightb,? a Ban? Field Unit, Parks Canada Agency, Canada b Ecosystem Science and Management Program, University of Northern British Columbia, Canada MARK ARTICLE INFO Keywords: Wildlife viewing Emotions Meaning Experience ABSTRACT Visitors to parks, protected areas and other natural settings are commonly awed by big mountains, beautiful waterfalls, and turquoise green lakes, yet often it is the chance sighting of a wild animal that ignites a feeling of excitement and passion. This research examined wildlife viewing experiences in the Canadian Rocky Mountain National Parks to identify which factors contribute to a meaningful wildlife viewing experience and to explore the value and meaning of that experience. Using a qualitative research approach designed to elicit rich descriptions of wildlife viewing experiences, key factors such as proximity and species emerged as important aspects which contribute to meaningful wildlife experiences and which are consistent with previous research. More importantly, however, was that making meaningful experiences appears to be a result of the emotional connections that are associated with a wildlife encounter and the emotional processing of that experience. This ?nding suggests that truly meaningful wildlife experiences may be developed through a series of stages from pre-encounter, to the actual encounter, to post-encounter and ?nally, longer-term re?ection. Consequently, managers of parks and protected areas may choose to pay greater attention to visitors’ emotional connections with wildlife and use these relationships to facilitate more meaningful visitor experiences. Management implications: 1. The information obtained in this study demonstrates that visit