管理信息系统--综合版苏州大学赵康case study全5章作业答案.pptVIP

Management Information Systems Organizations, Management, and the Networked Enterprise 小组成员 Dollar General: Heavy on Organization, Light on Systems 案例分析 竞争地位：An aggressive competitor in the deep discount retail industry(竞争对手：Famaly dollar,Wal-mart,Kmartd等) 目标顾客群：DG caters specifically to customers with low,middle,and fixed incomes. 店址选择：DG prefers to locate them within communities,often targeting municipalities that are home to fewer than 20000 residents. 竞争策略：1、Do not keep up with the superstores like Wal-mart. 2、Rapidly opening stores and running each store at the lowest operating cost possible. H0w to take full advantage of this strategy? DG has debeloped a system for opening new stores that whittles the procedure down to a scant eight days. The purchase of point-of-sale(POS) terminals from IBM. What is POS termimals（售点终端）？ The satellite link connects the IBM terminals to corporate headquarters so that the store can report sales data. DG does use advanced satellite technology to communicate with headquarters, but it was chosen. Managers use paper on clipboards for tracking cash deposit logs and so on. 管理信息系统在DG的应用 POS终端在八日内开店以及数据传达、高层沟通中的运用。 使用防丢失软件（that identifies unusual cash register transaction等等） Q1: Describe DG’s business strategy. why has the company been so successful? A1: (1). Do not keep up with the superstores like Wal-mart. (2). Rapidly opening stores and running each store at the lowest operating cost possible. Q2: Describe the role of management organization, and technology in DG’s business strategy. A2： The management organization provides directions. At the opening of new stores, the setters coordinate the entire process, and they are like hired guns. The technology is a link of all kinds of ways. Q3: How well do information systems support DG’s business strategy? Explain your answer. A3： POS终端在八日内开店以及数据传达、高层沟通中的运用。 使用防丢失软件（that identifies unusual cash register transaction等等） Q4：Does DG miss out