浅谈电视节目主持人的个性化风格培养.docVIP

浅谈电视节目主持人的个性化风格培养 本科生：张艺舒 指导老师： 余乐 内容摘要：伴随着我国电视媒体行业突飞猛进的发展，电视节目早已经成为广大人民群众生活中必不可少的精神食粮，受众对电视节目主持人的要求也是越来越高。而电视节目主持人是节目本身的核心，可以说是整个节目的代言人和发言人，这就要求当代的电视节目主持人不但要具备良好的向受众传播信息的能力，更要求电视节目主持人拥有自己独特的个性。 在当代，电视节目主持人的“个性化”已经成为了整个播音主持行业现在和未来的发展方向。一个主持人如果有了自己的个性特征，有自己的一套独特的传播信息和讲述事件的方式，无论是对于自己知名度的提升，还是所在的整个栏目风格定位的塑造，都会起到事半功倍的效果。 电视节目主持人的个性化已经不单单是一名主持人，一档栏目，一个电视台的独立要求，而已经发展成整个媒体行业多元化方向的发展方向，一种新时代对于文化多样化的呼唤。 关键词：电视节目主持人；个性化：风格：培养 Introduction to the television presenter, personalized style training Abstract:Abstract:With the development of Chinas TV media industry by leaps and bounds, television has already become the people in life indispensable spiritual sustenance, the audience is also more and more high to the requirement of TV presenter. And TV show host is the core of the program itself, can be said to be the spokesperson and spokesman of the whole program, which requires the contemporary TV presenter should have good not only to the audiences ability to spread information, more demand TV host has its own unique personality. In the contemporary, TV presenter personalized has become the industry of broadcasting and hosting now and the future development direction. If a host has its own characteristics, has its own set of unique dissemination of information and version of events, both for their awareness of ascension, or the shape of the whole column style positioning, will get twice the result with half the effort effect. TV presenter personalized has not just a host, a column, a television independence requirements, and has developed into the development direction of the entire media industry diversification direction, a kind of new era call for cultural diversity. Key Words:TV host; personalized：style;medium 浅谈电视节目主持人的个性化风格培养 一 、节目主持人个性化的重要性 （一）播信息的同时，使其更具趣味性，提高节目关注度 在一档电视节目中，主持人的地位无疑是举足轻重的，主持人的一言一行对所在的电视节目的整体定位起着至关重要的作用。一档电视节目受关注与否，一方面取决于整个节目本身的形式和内容，另一方面就取决于电视节目主持人本身的受欢迎程度和知名度。那么，什么样的主持人最受当代受众欢迎呢，我想首先这个主持人应该是有自己鲜明的个性特