TT玩具销售公司创新商业模式设计与分析.pdf

ABSTRACT Since the 1990s last century, more and more researchers and scholars payed attention to Business Model and began to study it. Now, capital market develops well, technology and talents can mobilize freely, keen competition take enterprises into era of high cost and little profit, business model is more and more important for enterprises. Peter Drucker said: Today, competition among enterprises is not the competition between products, but competition between business models .Therefore, innovative business model can help enterprises to obtain core competitiveness and comparative advantage. TT Toys Company mentioned in this article is a new company which set up in 2008, focuses on toys retail in A province in china, and develop slow in two near years.why? The most important matter is the business model, now the brunt of task is to innovate and rebuild the business model for the company.therefor; the disquisition is focus on designning a suitable business model for the TT Company. Article mainly adopts the business model and the interpretation of 9 elements which is defined by Osterwalder, Pigneur and Tucci (2005), at the same time, adopt the 5 step design method of business model proposed by Professor Lai Weimin. Firstly, the paper introduces the actual status of the TT Company, the toys manufacture and retail in china. At the same time, the paper introduces the TT company business model and the main business model of the toys industry .Secondly, design innovative business model for TT company base on the five steps .lastly, compare the innovative business model with old business model of TT company and the other business