高考英语 考前突破阅读理解能力 社会生活 可口可乐发布对付肥胖的广告素材.docVIP

可口可乐发布对付肥胖的广告 Fizzy-drink giant Coca-Cola has launched an advert addressing obesity for the first time on television.? 充气饮料生产商可口可乐发布了首个对付肥胖的电视广告。 ? The two-minute commercial highlights the firms record of making low-calorie drinks and reminds viewers all foods contain calories. ? The ad, which aired on US cable networks on Monday, follows mounting pressure on the soft drinks industry. ? New York City is preparing to ban large sugary drinks in restaurants, cinemas and stadiums. ? Coca-Cola has said the video was not made in response to criticism of the soft drink industry, but is an effort to raise awareness. ? It is not the first time the Atlanta-based firm has used advertising to address this issue, but it is a first for television.? ? Damage control ? Theres an important conversation going on about obesity out there, and we want to be a part of the conversation, Stuart Kronauge, general manager of sparkling beverages（饮料） for Coca-Cola North America, told the Associated Press. ? In the advert, a female narrator says Coca-Cola offers smaller portion sizes, is working to make better-tasting, low-calorie sweeteners and has voluntarily made lower-calorie drinks available at schools. ? The video adds: All calories count, no matter where they come from.? ? It says: If you eat and drink more calories than you burn off, youll gain weight. ? Another ad, which will air later this week, features activities that add up to burning off the 140 happy calories in a can of Coke. ? But Mike Jacobson, executive director for the Center for Science in the Public Interest, said that if the company was serious about tackling obesity it would stop fighting a tax on its drinks. ? It looks like a page out of Damage Control 101, he said. Theyre trying to disarm the public. ? Industry tracker Beverage Digest has reported that consumption of fizzy drinks in the US has been declining steadily since 1998.