swot_中的sw_英文.docVIP

Strength It has pretty good production facility and do well in producing, more over it has advanced level production line in china and the number about any kinds of them is high to 38. For instance：wood and small furniture，lampshade in cloth，artwork in iron and assemble; some professional accessories factory棗resin accessories factory, mold plant and the Industrial Park building in Jiang Su now. We now have 60 employees more or less, plant area is over 1000 square meters. Produce over 3000 lamps per year. With above, our company is one of the strongest plants in producing lamp. Designer has high quality in general：technical staff has occupy 1% share among all of employees, besides we have high technical staffs 5-10 person and more than 50 skilled person. They are strong in lamp, especially the lamp shape; they are known for its simple and classical concept so that often gain praise from customers; they can design the lamp according the require to meet your demand, that is to say they have capable in researching and development independently. Xing ZHONG Yi has pass some certifications like ISO UL, CE VDE and PSE meanwhile their products can export into Europe and pass the latest standard of ROSH, it can help to make a good bedrock for the market and then become the leader in lamp line. The company’s culture is healthy and activity: it is so called “high quality” “efficient” “high-taste” and cultivate to become the best one who produces top grade lamps in china. The company’s brand has good credit. The financial is also good, its sale gain more than 5 million per year so that it really have strong ability in financial. Weakness No matter senior managers or the full time marketing group both are weak in Business Notion. Sales channel is single: their channel is main sell in domestic and the channel now also face to some problems like the low loyalty，low integrity，low awareness in brand by customers. Lack of science in product pricing and lamp has highly competitive