环县羊肉营销策略分析.pdfVIP

E-CommerceLetters电子商务评论,2025,14(5),1808-1813

PublishedOnlineMay2025inHans./journal/ecl

/10.12677/ecl.2025.1451463

环县羊肉营销策略分析

李婷

甘肃农业大学财经学院，甘肃兰州

收稿日期：2025年4月9日；录用日期：2025年4月23日；发布日期：2025年5月23日

摘要

环县羊肉产业在地方经济发展中占据重要地位，然而面对激烈的市场竞争，其营销策略的优化至关重要。

本文深入剖析环县羊肉产业现状，指出在品牌建设、渠道拓展、产品创新及市场竞争等方面存在的问题，

并针对性地提出涵盖品牌塑造、渠道优化、产品多元化、价格调控、促销组合以及绿色营销等多维度的

营销策略，旨在提升环县羊肉的市场竞争力，推动产业持续健康发展。

关键词

环县羊肉，营销策略，品牌建设，市场竞争

AnalysisofMarketingStrategiesfor

HuanxianMutton

TingLi

CollegeofFinanceandEconomics,GansuAgriculturalUniversity,LanzhouGansu

Received:Apr.9th,2025;accepted:Apr.23rd,2025;published:May23rd,2025

Abstract

Huanxianmuttonindustryoccupiesanimportantpositioninthelocaleconomicdevelopment,but

inthefaceoffiercemarketcompetition,theoptimizationofitsmarketingstrategyisveryimportant.

Thispapermakesanin-depthanalysisofthecurrentsituationofHuanxianmuttonindustry,points

outtheproblemsinbrandbuilding,channelexpansion,productinnovationandmarketcompetition,

andputsforwardmulti-dimensionalmarketingstrategiesincludingbrandbuilding,channelopti-

mization,productdiversification,priceregulation,promotionmixandgreenmarketing,aimingto

improvethemarketcompetitivenessofHuanxianmuttonandpromotethesustainedandhealthy

developmentoftheindustry.

文章引用:李婷.环县羊肉营销策略分析[J].电子商务评论,2025,14(5):1808-1813.

DOI:10.12677/ecl.2025.1451463

李婷

Keywords

HuanxianMutton,MarketingStrategy,BrandBuilding,MarketCompetition

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