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TopBeauty
BrandsonSocial
Westudiedtopbeautybrandsfromacrossthe
countrytocreatetheultimateguidetosuccessful
beautymarketingstrategiesonInstagram,
Facebook,Twitter,andTikTok.
Readonforthefullrankingsandeverythingthat
madetopbeautybrandstickforthe#inspoyou
needtojumpstartyourbrand’ssocialthisyear.
Readthefullreportonline»
TOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023
WhatDidWeAnalyze?
DATASETINCLUDES
·186·
HANDLES
IN2023BETWEENTHEMONTHSOF
211K629M
TOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023
POSTSENGAGEMENTS
COMPRISING
JUN
JAN
JUL
AUG
NOV
MAR
MAY
OCT
APR
DEC
SEP
FEB
TheTop10
Announcingthebestandthebrightestbeautybrandsonsocialthisyear.Fromfamousfounderstogiveawaystoclean
beautyandbeyond,we’lldigintothetoptrendseverybeautybrandcanusetoincreaseengagementonInstagram,TikTok,Facebook,andTwitter.
TOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023
Withfirst-placefinishesonInstagram,
TikTok,andFacebook(nottomentionthesilveronTwitter),RareBeautyhasalottobeproudofthisyear.SelenaGomez’s
makeupbranddominatedacrosssocial
onceagainbyeffectivelyblurringproductandinfluencermarketingthatcenteredtheceleb.
Thebrand’stoppostsacrossallchannelsfeaturedSelena’ssmilingfaceinafullbeat.RareBeautysnatchedInstagramvictory
fromreigningchampHudaBeautythisyearwithmorethan65Mengagementsandanengagementrate5xtheaverage.
#1
RareBeauty
回#1o#1f#1J#2
TOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023
FentyBeautygrabbedthesilveroverallandmanagedtoptenfinishesacrossall
channelswithafunmixofcolorfulproductshotsand,ofcourse,tonsofsnapsof
founderRihanna.
Thebrandea
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