物流战略和规划.pptVIP

物流供应链战略和规划Logistics/Supply ChainStrategy and Planning“If you don’t know where you want to go, any path willdo.”Chapter 21CR (2019) Prentice Hall, Inc. 公司战略Corporate Strategy· 战略是为公司的目标而定位的计划的提出过程Strategy is the processwhereby plans are formulated for positioning the firm to meet its objectives.· 战略的提出从定义公司的战略开始Strategy formulation begins withdefining a corporate strategy. This involves:a. Assessing needs, strengths, and weaknesses of the 4major components:- customers- suppliers- competitors- the company itselfb. Visioning where counter -intuitive, unheard of, andunconventional strategies are considered.·公司的战略转变为职能部门的战略Corporate strategies areconverted to more specific strategies for the various functionalareas of the firm such as logistics.2CR (2019) Prentice Hall, Inc. · 物流的目标The objectives of logistics strategy are:- 成本最小Minimize cost物流战略- 投资最小Minimize investment- 客户服务水平最大Maximize customer service· 物流规划的层级Levels of logistical planning:物流资产回报率Use- 战略Strategic- 战术TacticalROLA- 运作Operational· 供应链规划的4个问题The 4 problem areas of supply chain planning- 客户服务水平Customer ser- 设施选址Facility locationvice levels- 库存决策Inventory decisions- 运输决策Transportation decisionsRecall thelogistics strategytriangle· 什么时间规划When to plan?- No distribution network currently exists.- There has been no re-evaluation in 5 years.- When costs are changing rapidly, especially transport inventory.- When markets have shifted.- When current distribution economics encourage shifts.- When there has been a major policy shift in logistics such as in price,customer service, or investment level.3 企业职能战略规划Corporate toFunctional Strategic Planning企业战略规划Corporate strategic外部因素External factorsplan?经济Economic?法规Regulatory?技术Technological?竞争Competitive营销Marketing生产Manufacturing财务Finance物流Logistics职能战略规划Functional strategic plans4CR (2019) Prentice Hall, Inc. 物流规划过程Flow of Logistics Planning物流系统的个别环节Individual Link ofLogistics System企业目标和战略Businessgoals and strategies????????设施选址Facility location运作战略Operations strategy