《市场研究》课程教学大纲模版英文版(1).docxVIP

Syllabus of 《Marketing Research》 Course Name：Marketing Research Course Code： Credits：2 Total Credit Hours： 32 Lecture Hours： 32 Experiment Hours： 0 Programming Hours：0 Practice Hours：0 Total Number of Experimental (Programming) Projects 0 School：Business School Target Major： Marketing, Business Administration ⅠCourse Nature Aims This is a course designed for undergraduate students majoring in business administration. It aims to provide student with an introduction of the basic concepts and theories of marketing research, and enable them to apply concepts and theories to identify problems, design research project, collect information, analyze data, and find solutions. By the end of the course, students should be able to critically analyze managerial problems, translate problems into research questions, and design effect marketing research studies to solve the problems. The course will be delivered as lectures. Ⅱ、Course Objectives 1. Moral Education and Character Cultivation. This course cultivates important values in students that are in consistence with the twelve core values of socialism. These values include integrity, altruism, rule of law, affluence, social responsibility, etc. It also promotes confidence in the model of development chosen by the Chinese society. 2.Course Objectives From the materials presented students will gain knowledge of the language and techniques used in marketing research. This knowledge is essential for the intelligent and effective use of research results. Even if students will not work in the field of marketing research, they will be consumers of marketing research. Knowledge of how to be good consumers of information will prove a valuable asset. The main objectives of the course is as follows: 1. understand the basic concepts of marketing research and the marketing research process. 2. know how to t