盒马鲜生“最后一公里”配送路径优化研究—以深圳市3区为例.docxVIP

内容摘要 随着我国经济的快速发展，电子商务在我国得到了飞跃性的发展，生鲜电商作为其中的一个分支，也得到了极大的发展，尤其在一线城市。深圳市是我国经济中心城市之一，属于一线发达城市，生鲜电商在其中得到了迅速的发展。 本文以深圳市的盒马鲜生为研究对象，针对生鲜产品订单小、批次多和顾客对物流配送时间要求严格的特点，选取南山区、宝安区和罗湖区的门店为研究对象。采用实地调研法、访谈分析法以及实证研究法对其门店“最后一公里”配送现状、配送模式、配送服务进行调查研究，找出其在“最后一公里”配送过程中存在的问题，建立带顾客满意时间窗的配送路径优化模型，结合实际运用节约里程算法进行求解，并以盒马鲜生配送员“最后一公里”实际配送单为例，在满足客户实际配送时间要求下，以节约订单配送里程为优化目标，选择最优配送路径实现“最后一公里”配送路径优化。 关键词： 生鲜电商 “最后一公里” 配送路径优化 Abstract With the rapid development of economy in our country, the development of electronic commerce in our country got a leap, fresh produce electronic business as one of the branches, also got great development, especially in cities. Shenzhen is one of the economic center cities in our country and belongs to a first-tier developed city, in which fresh e-commerce has developed rapidly. This article takes HEMA of Shenzhen City as the research object, and according to the characteristics of small fresh products orders, large batches, and strict customer requirements for logistics and distribution time, the stores in Nanshan District, Bao’an District and Luohu District are selected as research samples. By using the methods of field research, interview analysis and empirical research, this paper investigates the distribution status, distribution mode and distribution service of last kilometer in HEMA store, finds out the problems existing in the distribution process of last kilometer, establishes the distribution path optimization model with customer satisfaction time window, and solves them with mileage saving algorithm. Taking the last kilometer actual delivery order of HEMA delivery staff as an example, under the condition of meeting the actual delivery time requirements of customers, taking saving the order delivery mileage as the optimization goal, the optimal distribution path is selected to realize the last kilometer distribution path optimization. Key word：Fresh E-commerce “Last Kilometer” Distribution Route Optimization 目 录 TOC \o 2-3 \h \z \t 标题 1,1,标题 1无编号,1 1 引 言