沈阳方特欢乐世界的SWOT分析及发展建议.docxVIP

PAGE 沈阳方特欢乐世界的SWOT分析及发展建议 摘 要：近年来，我国主题公园发展迅速，已成为旅游业的重要组成部分。主题公园是旅游企业开发旅游资源而形成的旅游风景区。这是一个用于娱乐的模拟景观演示。它的最大功能是提供特定主题，并围绕给定主题创建娱乐内容与形式。公园中的所有建筑色彩，形状和植被景观都基于此主题，并共同构成了一条易于游客理解的游园线索。尽管我国已成为世界上增长最快，增力最大的主题公园产业，但毫无疑问，我国盈利的主题公园是少之又少，而且其中大多数都在亏损或停滞。我国主题公园旅游尚处于发展阶段，文化创意和旅游规划存在诸多不足，严重制约了其可持续发展。沈阳方特欢乐世界的SWOT分析，分析了沈阳方特欢乐世界主题公园存在的问题并提出对策，为沈阳方特欢乐世界旅游业的健康发展提供了改善依据。 关键词：主题公园；SWOT分析；旅游业；旅游创新 SWOT Analysis and Development Suggestions for Shenyang Fantawild Happy World Abstract: In recent years, Chinas theme parks have developed rapidly and have become an important part of the tourism industry. Theme parks are tourist scenic areas formed by the development of tourism resources by tourism enterprises. This is a simulated landscape demo for entertainment. Its biggest feature is to provide a specific theme for entertainment and create entertainment content around a given theme. With form. All the architectural colors, shapes, and vegetation recreations in the park are based on this theme and together form a special clue that is easy for visitors to understand. Although China has become the fastest-growing and fastest-growing theme park industry in the world, there is no doubt that China does not have many profitable theme parks, and most of them are losing money or stagnation. Chinas theme park tourism is still in the development stage, and there are many deficiencies in cultural creativity and tourism planning, which seriously restrict its sustainable development. The SWOT analysis of Shenyang Fangte Happy World Tourism industry analyzes the problems existing in Shenyang Fangte Happy World tourism industry and proposes countermeasures, which provides a scientific basis for the healthy development of Shenyang Fangte Happy World tourism. Keywords: theme park;SWOT analysis;tourism;tourism innovation PAGE PAGE 8 引言 主题公园具有很强的个性主题和普遍适用性。这是一个现代化的旅游胜地，利用现代科学技术和多层次的景观设置方法，根据特定主题整合了许多娱乐活动，休闲元素和服务设施。主题公园项目投资大，规模大。它是现代人的娱乐方式，是具有创意性游园和计划活动的现代旅游胜地。它的前身是从游乐园演变而来的。到目前为止，它的概念确立已有近60年的历史。世界上最早