2018儿童和父母媒体使用和态度报告（英文版）.pdfVIP

用户上传 更多免费报告请查看研报客 Children and parents: Media use and attitudes report 2018 Making sense of media Published 29 January 2019 用户上传 更多免费报告请查看研报客 Overview This report (and the accompanying annexes) examines children’s media literacy. Ofcom’s definition of media literacy is the ability to use, understand and create media and communications in a variety of contexts. The report is a reference for industry, stakeholders and the general public. The Communications Act 2003 placed a responsibility on Ofcom to promote, and to carry out research in, media literacy. This report on children and parents contributes to Ofcom’s fulfilment of this duty. Drawing largely on our quantitative Children and Parents’ Media Literacy Tracker, the report provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as detailed information about media access and use by young children aged 3-4. The report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek – or decide not – to monitor or limit use of different types of media. This report also draws on several other research sources, detailed in the annex, to provide an overarching narrative on children’s media experience in 2018. Key findings • TV sets and tablets dominate device use, but time spent watching TV on a TV set (broadcast or on demand) is decreasing • The viewing landscape is complex, with half of 5-15s watching OTT television