2017漏斗营销现状报告（英文版）.pdfVIP

用户上传 更多免费报告请查看研报客 用户上传 更多免费报告请查看研报客 2017 State of Pipeline Marketing Report — Executive Summary Pipeline marketing, the methodology that focuses on alignment with broader business objectives, and be impacting the entire funnel rather than just the top, is aligned with their sales counterparts. being embraced by more B2B marketers and B2C marketers with sales teams than ever. The 2017 State of Pipeline Marketing Report, the third annual, includes tons of new and unique data about how Metrics that capture more of the funnel—sales marketers approach driving growth for their organizations. opportunities, pipeline, and revenue—are increasingly the primary marketing metrics for planning, optimizing What are their priorities? How do they create plans and execution, and measurement. execute on them? How are they measuring, optimizing, and determining success? Using these down-funnel metrics is paying off, too. Pipeline marketers are more likely to hit their revenue goals, report 62.5% 75.0% 42.3% 75.6% 53.6% of marketers are 43.2% of marketers believe 42.3% of marketers say that 59.1% of marketers who confident in their team’s their organizations are their top marketing priority use leads to plan their plan to hit their revenue effective at measuring this year is to convert leads marketing expect bigger goal. On the other hand, marketing performance. to customers. 35.4% say budgets ne