粤派房企标杆企业深度研究报告 (2).pdf

粤派房企 标杆企业深度研究报告 2012 年2 月24 日 目 录 一、粤派地产及标杆企业发展现状综述 ···································3 1.1 粤派地产发展现状概述··················································4 1.2 标杆企业发展现状概述··················································5 二、企业发展战略比较和研究················································9 2.1 万科·········································································9 2.1.1 企业定位和战略···················································9 2.1.2 区域布局及土地策略·············································9 2.1.3 产品线及商业模式···············································13 2.2 保利········································································17 2.2.1 企业定位和战略··················································17 2.2.2 区域布局及土地策略············································18 2.2.3 产品线及商业模式···············································21 2.3 恒大········································································22 2.3.1 企业定位和战略··················································22 2.3.2 区域布局及土地策略············································22 2.3.3 产品线及商业模式···············································23 2.4 碧桂园·····································································25 2.4.1 企业定位和战略··················································25 2.4.2 区域布局及土地策略············································26 2.4.3 产品线及商业模式···············································28 1 2.5 佳兆业 ····································································30 2.5.1 企业定位和战略··················································30 2.5.2 区域布局及土地策略············································30 2.5.3 产品线及商业模式···························