n集团nn农产品交易中心竞争战略研究工商管理专业论文.docxVIP

RESEARCHONTHECONPET RESEARCHONTHECONPET I T I VE STRATEGY OF N GROUP’ NN AGR I CULTURAL TRJ^DE CENTER ABSTRACT With China’S sustained and rapid economic development，the rapid expansion of urban pulation，step by step to speed up the process of urbanization，residents along wim the standard of living improve，demand for agricultural products is increasing year by year,quality and safety standards continue to improve，agricultural products trading manet face unprecedented opportunities for development and challenges．This paper mainly studies the competitive strategy of N group’NN agricultural products trading cemer project． Firstly,using PEST analysis method from four aspects of political，economic，social and technical analysis the NN agricultural products trading center,the macro environment．After analysis of wholesale market for agricultural products industry development course，present situation and future trend，and Porter’S five forces model of competition for further analysis of the industry environment．The third chapter analyzes the internal situation of N group and introduces the basic situation of the NN agricultural trade center project．The fourth chapter use SWOT matrix model analysis of N group’NN agricultural products trading center project of the advantages，weaknesses，opportunities and tIlreats，and then the NN agricultural products trade cemer project competition strategies are proposed according to the N group’S overall development strategy and target．In the fifth chapter,from the market positioning poor alienation，brand differentiation，service differentiation，product differentiation，differentiated marketing experience illustrates the poor dissimilation competitive strategies specific implementation way and the NN agricultural products trade center project competition strategy implementation of the risk analysis，to predict and contr01． This topic through to N group’NN agricultural products trading center,competitive strategy analysis，selection，implementation