苹果公司产品创新和营销战略.pptVIP

Monopolize marketing No matter you are using a traditional chat tool like QQ, or the most popular micro blog, every time you send a message which all have come from the IPhone client logo that is a unique symbol of the IPhone operating system. On the one hand, it strengthens the publicity of the IPhone, on the other hand also shows you the identity of the hipsters 无论你使用的是传统的聊天工具QQ，还是时下最流行的微薄，你每发送一条信息均有来自IPhone客户端的标识，这是IPhone操作系统的特有标志，一方面无形中加强了IPhone的宣传，另一方面也表明了你潮人的身份. First-class technology products + The unique marketing way = + = 一流的 技术产品 独特的 营销方式 THANK YOU！ * 素材天下网 -PPT模板免费下载 * * * * * * * * * * APPLE COMPANY Page ? * Product innovation APPLE COMPANY Marketing strategy Product innovation MAC IPhone WATCH IPAD 1 Accessibility 辅助功能 2 Technology innovation 技术创新 3 Environment responsibilty 环境责任 Product innovation of IPhone Accessibility We believe that science and technology should let everyone can benefit from it. 我们深信，科技应该让人人都能从中受益 Really strong science and technology, should be to let everyone, including people with disabilities, everyone can enjoy the science and technology, and full engagement to work, the creation, communication, fitness and entertainment. ?So, we never for a few, even most of the people and develop products. Because, our product design is for everyone. 真正强大的科技，应该是让每一个人，包括残障人士在内的每一个人都能享受的科技，并能以此来全情投入地工作、创作、沟通、健身和娱乐。所以，我们从不会为少数人，甚至是大多数人而开发产品。因为，我们的产品设计是为了每一个人。 Accessibility The physical training on the Apple Watch App Now, Apple Watch for wheelchair users to calculate the fitness data. Physical training app and fitness record app will measure the number of times you turn the wheelchair, rather than steps, can inspire you to keep motivation. 现在，Apple?Watch 能专门为轮椅使用者计算健身数据。体能训练 app 和健身记录 app 会测量你转动轮椅的次数，而不是步数，从而激励你保持动力。 Accessibility Mac switch control With the aid of switch control function, you can use the toggle switch, control rod or other adaptive equipment to control the content on the screen. 借助切换控制功能，你能使用切换开关、控制杆或其他自适应设备来控制屏幕上的内容。 Ac