KOUFU智能衣柜公司商业计划书.pdf

摘要 主要内容如下: 1 介绍智能衣柜产生的时代背景，中国的服装业发展历史和现状，新时 期下需要解决的问题。 2 分析智能衣柜的概念，核心经营理念，运用SWOT 的分析方法，分析 各个维度的优势所在。 3 对服装行业销售新模式，家具智能化衣柜的发展方向，市场特点分析， 理清KOUFU 智能衣柜所面临的机遇和威胁,未来广阔的市场前景。 4 分析相关消费者特点和需求，论述潜在的顾客群体，及市场容量。 5 比较竞争对手的各自特点，优势所在，明确智能衣柜的竞争优势，差 异化所在。 6 通过STP 和4PS 来明确智能衣柜的市场定位和营销策略，评估营销效 果。 7 KOUFU 智能衣柜公司的经营计划，包含战略中心型组织图，运营的评 价体系，以及核心部门团队的组建。 8 财务计划包含投资估算，及周期盈利分析，财务预估，财务报表分析。 9 总结本文的核心内容和思想，智能衣柜平台的衍生，展望物联网在服 装行业的未来发展前景。 关键词: 物联网，智能衣柜，私人买手，穿着品味，顾客绑定，大数据， 云计算 III Abstract Abstract Since the establishment of the people’s republic of China, the vigorous development of garment industry impacts by the wave of reform and opening up to the outside. As the main industry of our country, it is also known as the mother field, and made an indelible contribution to the wealth of citizens’ life. However, we had to see it as a dwarf from the performance of garment industry that is with an adult face and a childish body. The mature face performance is proved by the upper industrial chain, the complete supporting industries ，the expansion of the terminal sales network, the cheap labor cost, and advanced manufacturing facilities. All these advantages support high quality and inexpensive clothing across all countries in the world. The small body of mature face means that Chinese clothing industry still remains in the consumption product s stage. Under the huge market, there is no one can share the fame of the world brand. Bosses struggled to reduce cost, expand the scale, and expand the market, but the innovation and exploration are of less progress. The expansion of Sales of Internet shops brought new vitality, through online sales, fitting off line shops. That is action occupied the business of real shops. Howev