中小企业如何有效开展电子商务..docVIP

中国电子商务研究中心（中国电子商务研究中心讯）2013 年3月22日发布年度电子商务市场交易规模达7.85亿元，同比增 K 30.83%。2012年中国电子商务市场整体交易规模为8.1万亿元， ±符长27.9%,与2011年32.8%的増速相比，下降了近5个百分点； 其中2012Q4整体交易规模为2.4万亿元，环比增长16.2%，同比增 长27.5%。电子商务作为网络化的新型经济活动，己成为经济发展 中新的增长点，受到我国政府的高度重视。 近年来，电子商务及信息服务业已经成为中国现代服务业的重 要内容。由此可见，电子商务是一个发展潜力巨大的市场。本文将 针对国内中小企业的特点，谈谈中小企业如何在目前的国际国内环 境下认识电子商务的现状与问题，如何顺利的开展电子商务，以此 应对激烈的竞争。 关键词：中小企业电子商务竞争力 Abstract: China Electronic Commerce Research Center (China Electronic Commerce Research Center) released in March 22, 2013 the annual e-commerce market transactions amounted to 785 million yuan, an increase of 30.83%. In 2012 Chinese e-commerce market overall transaction volume of 8 trillion and 100 billion yuan，an increase of 27.9%, compared with 2011 growth rate of 32.8%, a decrease of nearly 5 percentage points; the 2012Q4 overall transaction size of 2 trillion and 400 billion yuan，an increase of 16.2%, an increase of 27.5%. As a new type of economic activity，e-commerce has become a new growth point in economic development，which has been highly valued by our government. In recent years，e-commerce and information service industry has become an important part of China’s modern service industry. Thus， e-commerce is a huge market potential for development. This paper focuses on the characteristics of domestic small and medium-sized enterprises，small and medium-sized enterprises to talk about how to understand the current situation and problems of e-commerce in the current international and domestic environment, how to smooth the development of electronic commerce, in order to cope with the fierce competition. Key words: small and medium sized enterprises e-commerce competitiveness TOC \o 1-5 \h \z HYPERLINK \l bookmark0 \o Current Document \h 电子商务的概述 1 HYPERLINK \l bookmark1 \o Current Document \h 1.1电子商务基本概念 1 HYPERLINK \l bookmark2 \o Current Document \h 1.2电子商务涵盖的业务范围 1 HYPERLINK \l bookmark3 \o Current Document \h 1.3电子商务的主要形式 1 HYPERLINK \l bookmark4 \o Current Document \h 1.4电子商务在社会经济中的主要表现 2 HY