信息管理和电子商务.pptVIP

信息系统 信息技术与价值链 Value System Suppliers Value Chain(s) Firm Value Chain(s) Channel Value Chain(s) Buyer Value Chain(s) 信息系统 信息技术与价值链 IT Primary Activities Value Activity Use of IT Inbound Logistics JIT Inventory Operations Process control system Outbound Logistics On-line link the order-entry systems of suppliers Marketing Sales Laptops for direct sales After-sale service e-dispatch of technical support 信息系统 信息技术与价值链 IT Secondary Activities Secondary Activity Use of IT Management Comm. E-mail Human Resource Online access to personal files with a skills database Technology CAD/CAM Procurement Online access to supplier’s inventory files 信息系统 信息技术与价值链 Inbound Logistics Automated warehouse system Operation Process control Manufacturing Contr. System Outbound Logistics Online-Order entry system Marketing Sales Market analysis Products Profitability Service Remote machine diagnostics Organization: OA Human Resources: Skills database Technology: CAD/CAM Procurement: Online links to suppliers Summary 信息系统 信息技术与竞争优势 Industry Change industry’s - Products and services: CAD/CAM - Production economics: Nationwide inventory tracking - Markets: ATMS, Point-of-sale System Affects key competitive forces - Buyers: American Hospital Supply system introduces switching cost to buyers - Suppliers: Use of robots to do assembly line tasks reduces the cost of labor supply - Substitute products: Merrill Lynch’s CMA provides a “bundled” set of financial service - New e