非竞争性品牌战略联盟的营销之道（Marketing strategy of non competitive brand strategic alliances）.docVIP

非竞争性品牌战略联盟的营销之道（Marketing strategy of non competitive brand strategic alliances） Marketing of.Txt non competitive brand strategic alliance is a mountain fox, you told me what all, standing in the place nearest to you, look you smile to others, even if the heart is all the pain just to put your every act and every move a panoramic view. Dazzling white, let me understand what is pure damage. The strategic alliance (Strategic Alliance) the earliest concept by the American DEC company president Jan Hopland (J. Hopland) and Roger Nagel (R. Nagel) management experts put forward in 1990s, and have been widely endorsed in the theory circle and business circles. The definition of strategic alliances is still very different. At present, the most representative of the two views. One view is that strategic alliances are companies or partnerships made up of powerful, usually competitors, competitive alliances. The point of view is that strategic alliances are the scale, strength, competition, cooperation among companies. Another view, such as Michael Porter believes that the alliance is beyond the normal market transactions, but is not a direct merger of long-term agreements. Strategic alliances can be divided into competitive alliances and non competitive alliances according to potential conflicts of cooperation enterprises. Competitive alliance means that enterprises may become competitors in the market, such as the alliance of similar enterprises are competitive alliances. A non competitive alliance is an alliance of larger enterprises. Business partners in the non competitive strategic alliance is often not in the same industry, the relationship between the upstream and downstream on the traditional supply chain does not exist, so far away from the competition and cooperation between the two sides is based on complementary resources, realize the depth of integration through the embedded core resources sharing, so as to make the union parties achieve win-win. The most essenti