《会展情景英语》Unit8销售演示教程文件.pptVIP

无忧PPT整理发布 无忧PPT整理发布 会展情景英语 Sales Presentation 销 售 演 示 ? Learning Objectives Situational Dialogues 3 Industrial Tips 4 Practical Exercises Content 1 Knowledge linking Warm-up Useful Sentences 5 2 6 7 Learning Objectives After completing this unit, you will be able to: ※ make technical presentations to clients ※ attract customers with an effective product demonstration ※ make dialogues on sales presentation ※ master the key words, phrases and some useful sentence patterns in each part of this unit 学习目标 销售演示是指企业、制造商、经营者为推广或销售某种商品而进行的各种说明、示范活动，旨在向顾客宣传商品、近距离接触商品，从而让消费者接受，并达成交易。销售演示实际上是销售促进的多种方法中的一种，通常在进行销售演示时都会同时提供咨询服务，以更大程度上方便顾客对企业及企业的商品有深入的了解。 在商业活动日益频繁的今天销售演示已发展成为一门学问。 Knowledge linking 知识链接 Warm-up Read the following items and match them with the pictures 热身活动 (1)With the high cost of travel, teleconference sales presentations are a good way to reduce costs. (2)Webinar sales presentations are conducted via the Internet. Webinars lets those, who choose to view the sales presentation, watch it on their computer. (3)Team sales presentations are those that are performed by more than one person. (4)Seminar sales presentations are held in an auditorium or a large venue. (1)_______; (2)_______; (3)_______; (4)_______ A B C D J: Ok, let me give you some advice. When you make a sales presentation, you should prepare a PowerPoint file to demonstrate your products and services, with the company logo on the slides. You should also make the presentation relevant to your potential buyer’s needs, and never use a generic one because it has minimal importance. Each time when you meet a new client, modify your presentation to satisfy their particular needs. L: You mean the presentation should be specific and concise? J: You are right. Your buyers will never waste their valuable time picking out the important points in a large presentation. Therefore you should always focus on the key points, advantages,