航空公司与酒店合作联盟的最优决策及收益分配机制分析word格式论文.docx

ABSTRACTABSTRACTThe current tourism market shows a wide range of new features: customers’ diversified demand, tourism products/services’ short life cycles, the rapid expansion of the number of tourism product/service, the more and more high expectation for tourism products and services, saturation of the mature market and customers’ uncertain demand. These factors lead to “disturbances of the market” to enhance. Traditional operation mode that a single tourism enterprise merely depends on its own resources has been difficult to adapt to the changing requirements. The enterprise must integrate external resources to implementation supply chain management, from the market competition of a single tourism enterprise toward the market competition between tourism supply chains. Based on the thought of tourism supply chain “horizontal integration”, most domestic and foreign airlines and hotels actively integrate them own route network, sales network and the resources of destination, and optimize the allocation of resources, create “Ticket + Room” value-added products, exploit a new market. This collaboration fashion can achieve a win-win, even multiple win situations.However, the key of the continuous cooperation is that airline and hotel can reach an agreement about revenue allocation. Due to airline and hotel are two different stakeholders, the objectives of both are to maximize their own interest, it is difficult to achieve consensus on revenue allocation, thereby resulting in low efficiency of the league system and even the breakdown of this cooperation. The core of this study is to maximize the total revenue of the league and to improve both parties’ revenue after airline and hotel launch “Ticket + Room” travel packages. Specifically, it is to seek an optimal ordering quantity and an optimal ordering price among both parties. The optimal ordering quantity determines the total revenue of the league, and the optimal ordering price is related with revenue allocation betw