商务英语精读 Unit 1.pptVIP

Associated inextricably with the new Nike image and campaigns was another essential factor in Weiden and Kennedy’s strategy - Nike advertising campaigns became famous for never pitching the product or even mentioning Nike’s name. 主语/谓语/宾语 another essential factor in Weiden and Kennedy’s strategywas associated withthe new Nlike image and campaigns为介词with的宾语 这种结构称为倒装句（INVERSION） - Nike advertising … Nike’s name 同位语从句，对主句中“another essential factor 的内容进行了解释说明。 译文：韦登和肯尼迪营销策略中的另一个基本因素与耐克的新形象和广告促销活动有着千丝万缕的联系，那就是让耐克的广告促销活动家喻户晓，但是闭口不谈推销产品，甚至不提耐克的名字。 [P22: translation] They naturally associated the matter with the promotional plan. 13. transfer: v. When we transfer something or somebody, we move it/him/her to a different place, job, or position. transfer school/bus transfer the player to another team / transfer money into your account Image transfer refers to a kind of advertising skill with which we relate an attitude or style of life to a certain product. 形象转移 14. As…put it: Here “put” means to express something in words. She was trying to put her feelings into words. There is – as today’s papers put it – no satisfactory explanation. Let me put it this way, I find him very difficult to get along with. 15. set out to do to start taking action or making plans with a clear purpose of achieving a particular result 打算或计划（做某事） We set out to paint the whole house but finished only the front part. 16. account for: ① to amount to; to make up达到; 占 North Sea oil accounts for a high proportion of our export earnings. 男生在班级里占了40%。 Boys account for 40% in the class.② to give or be a satisfactory explanation for 对……做出满意的解释 How do you account for losing five chances? 他们无法对被盗的袋子在他们家里这个事实最初解释。 They can’t account for the fact that the stolen bag was at their home. [P22 translation] Scholarship students accounts for nearly three fifths of the whole enrollment in our college. The effect of Nike’s well-financed and clearly focused marketing strategies has been that Nike has bec