英语学习Building.pptVIP

Building goodwill Revising for you-attitude makes the message more persuasive and builds goodwill, when you write a letter to an individual investor, you-attitude is one way you present information from the reader’s point of view. You-attitude also means respecting the reader. For example, as a stockbroker and financial planner, there are times when you can’t use positive emphasis. You have to make sure that clients understand the risk of a specific investment. And when news is bad, you give solid fact. If the stock market is down 17%, it would be unprofessional to say, “your portforlio remains 83% of its value.” Goodwill smooths the challenges of business and administration. Companies have long been aware that treating customers well pays off in more sales and higher profits. Government organizations now realize that they need citizen support—goodwill ---to receive funding. Goodwill is important in internal as well as external document. More and more organizations are realizing that treating employees well is financially wise as well as ethically sound. You-attitude, positive emphasis, and bias-free language are three ways to help build goodwill. Writing that shows you-attitude speaks from the reader’s point of view, not selfishly from the writer’s. Positive emphasis means focusing on the positive rather than the negative aspects of a situation. Bias-free language is language that does not discriminate against peple on the basis of sex, physical condition, race, age or any other category. All three help you achieve your purposes and make your messages friendlier, more persuasive, more professional, and more humane. They suggest that you care not just about money but also about your readers and their needs and interests. You-attitude Putting what you want to say in you-attitude is a crucial step both in thinking about the reader’s needs and in communicating your concern to the reader. How to create You-attitude？  You-attitude is a style of wri