商务英语翻译（第二版）6.第六章商务广告的翻译.ppt

 第 六 章;;第一节 导入;6. 黑眼睛 brown eyes black eyes 7. 不为什么 No why. No reason. 8. 门庭若市 Crowded The courtyard is like a market. 9. 注意身体。 Notice your body. Pay attention to your health. 10. 楼的质量不好。 The quality of the building is poor. B) The building is not well built. ;二、下面是我们熟悉的知名英文广告，试把它们翻译成中文。 1. Connecting People.(Nokia) 2. A diamond lasts forever. (De Bierres) 3. Intel Inside.(Intel Pentium) 4. Lets make things better. (Philips) 5. Challenge the Limits.(Samsung) 6. Ask for more! (Pepsi-cola) 7. Every time a good time（McDonalds） 8. Good to the last drop．（Maxwell） 9. Obey your thirst．(Sprite) 10. Just do it. (Nike) ;第二节 翻译例析;第二节 翻译例析;Sample 2 ;2. To the ends of the earth. And to the top of the world. Only two of us have made it. ...Its the only thing thats been on all the trips with me and its never once let me down... ——Rolex;3. CAAC INFLIGHT MAGAZINE CHINASKIES THE FIRST INFLIGHT MAGAZINE IN CHINA ?THE SOLE TARGETED MEDIA IN CHINA To reach Businessmen and decision makers At national level Best cost effective media For the coverage of all the airlines in China MAKE YOUR ADVERTISING CAMPAIGNS TAKE OFF IN CHINA WITH CAAC INFLIGHT MAGAZINE CHINASKIES;4. Memories bright as a tropical bloom, fresh as a cool sea breeze, deep as the unhurried sea. Time steps to a different measure here, just for the two of you. Palm bordered beaches gently kiss the water’s edge. Sunset dance, nightlife sings under a star-filled sky; moonlight drips soft silver to tuck you in. 　　This is the Sheraton Bal Harbour Resort. 　　Where the days hesitate to end, and the memories linger forever. ;译文分析—文章分析;译文分析—文章分析;Sample 2 ;To the ends of the earth. And to the top of the world. Only two of us have made it. ...Its the only thing thats been on all the trips with me and its never once let me down... ——Rolex;CAAC INFLIGHT MAGAZINE CHINASKIES THE FIRST INFLIGHT MAGAZINE IN CHINA ?THE SOLE TARGETED MEDIA IN CHINA To reach Businessmen and decision makers At national level Best