我国现代都市报的发展现状及所面临的问题.docVIP

我国现代都市报的发展现状及所面临的问题 公共事业管理专业学生 刘国尧 指导教师 陈瑞红 摘要：在新的市场经济条件下，现代都市报要想取得更大的发展空间，走向更好、更良性的发展道路，就要及时实现办报人的“三个转型”，即从传统的报人向传媒经理人的转型、办报实体从传统的报社向现代传媒的转型以及办报经营者从办报理念向经营理念转型，并从根本上树立全新的办报观念。同时，更要始终不渝的推行都市报的市场化运作，一切由市场决定，尽量减少人为因素干扰。在管理上还要坚持以人为本的宗旨，以人才来促进技术革新，并在此基础上坚决走集团化和多元化的经营道路。 关键词：现代都市报；经营理念；人才战略；技术革新；报业集团化 The Current Development and the Facing Problems of Modern Metropolis Newspaper in China Student majoring in Public Administration Liu Guoyao Tutor Chen Ruihong Abstract: After the reform and open policy of our country, one batch of emerging modern metropolises newspaper had rapid development in the 90s mid and late parts. However, under the new market economy, if the modern metropolis newspaper want to obtain the bigger development space and the benign or better development path, the journalist must promptly realize three reforming, namely from the traditional reporter to media managers reforming, make the newspaper entity and the operator of a newspaper from the traditional newspaper office to modern media reforming, which from to publish a newspaper the idea to management idea reforming, and set up a brand-new publishing idea of newspaper fundamentally. At the same time, the journalist must carry out the metropolis newspaper under the marketability operation, all be decided by the market, reduce the human factor disturbance as far as possible. Next, in the management also must persist the humanist objective, promotes the technological innovation by the talented person, and firmly walk on the path which based on the collectivization and multiplex management. Key Words: Modern metropolis newspaper; Management idea; Person strategy; Technological innovation; Newspapering collectivization 改革开放20年来，中国报业的最大变化也许是其方式的转变。在计划经济时期，报社是文化事业单位，以卖报为主要收入来源，不足部分由国家财政或上级单位予以补助。传播信息、进行宣传是其根本任务[1]但是，自1978年人民日报等首都数家新闻单位联合提出“事业