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the case of the profitless pc精选
HBR CAS E S T UD Y AN D C OM M E NT ARY
What strategy The Case of the
should Jack pursue?
Profitless PC
Six commentators offer
expert advice.
by Andy Blackburn, Matt Halprin, and Ruth Veloria
•
Reprint 98603
Praxim can’t make money on consumers. Should it even try?
HBR CAS E S T UD Y
The Case of the
Profitless PC
by Andy Blackburn, Matt Halprin, and Ruth Veloria
.
D
E “I’ll make Fred pay for dinner,” thought Jack $2,000 or more for fast, powerful equipment,
V
R
E
S Thompson, the CEO of Praxim, Incorporated, Praxim had done well. But that higher income
E
R
S as he drove north on Interstate 101 toward Il market was now saturated, and Praxim, like
T
H
G
I Fornaio, his favorite restaurant in Palo Alto. most PC makers, was competing increasingly
R
L
L Fred Wong, a long-time friend, had been one of on price.
A
.
N Praxim’s early backers, and Jack knew he’d
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