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should the c-suite have a green seat精选.pdf

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should the c-suite have a green seat精选

HBR CASE S TUDY AND C OMMENTARY Should Narinex hire Should the C-Suite a CSO? Have a “Green” Seat? T he experts respond. by Eric J. McNulty and Rupert Davis • Reprint R1012N Bent on improving its ecocredentials, a company debates the need for a chief sustainability officer. HBR CASE S TUDY Should the C-Suite Have a “Green” Seat? by Eric J. McNulty and Rupert Davis . D E Jennifer Brown, CEO of Narinex, an electronic quickly, and she had negotiated performance- V R E S components manufacturer based in Michigan, based contracts that kept the supply chain lean E R S re-read the news alert on her screen. The com- and mean. She had also sold the corporate jet T H G I pany had lost another major contract to Glis- and refused a company car, to show her com- R L L trom, a UK-based competitor it had regularly mitment to limiting overhead. A . N O beaten. She called out to her secretary. “Sally, I Within 20 minutes Dyson and Tyle