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the case of the floundering expatriate精选
HBR CAS E S T UD Y A N D C O M M EN TA RY
Can Frank The Case of the
Waterhouse help
Bert Donaldson Floundering Expatriate
become effective in
his job? Should he
try? by Gordon Adler
•
Five commentators offer
expert advice.
Reprint 95401
Bert Donaldson was a star performer in the States. What’s going
wrong in Europe?
HBR CAS E S T UD Y
The Case of the
Floundering Expatriate
by Gordon Adler
.
D
E At exactly 1:40 on a warm, sunny Friday after- summary of the company’s progress wouldn’t
V
R
E
S noon in July 1995, Frank Waterhouse, CEO of be what he had hoped.
E
R
S Argos Diesel, Europe, leaves his office on the It’s his meeting! Waterhouse thinks, as the
T
H
G
I top floor of the Argos Tower, overlooking the elevator moves silently down to the second
R
L
L Zürichsee. In the grip of a tension headache, he floor. How could he not be prepared? Is this re-
A
.
N
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