case study：City Plaza Hotel strategy.pptVIP

City Plaza Hotel strategy Members: CEO： Lynne Unit15 Case Study By Maple Leaf Associates PPT Maker : Lynne Background 1. 2. A.Downtown in Toronto B.Four-star Situations Market leader Market follower Status Background Basic information Facts and figures HOTEL DESCRIPTION TARGET MARKET FACILITIES Majestic Market leader 300 rooms 5 large conference Luxurious and very customer-orientated A’yes I can’attitude High-income. Tourists,business people Conventions and special events,e.g.golf Tournaments,concerts.etc. A wide rang, including:bar and night-club,2 restaurants,swimming pool,fitness centre,e.g.coffee-maker,airfacilities,safe,minibar,ect. City Plaza Market follower 250 rooms 3 conference rooms Needs to redecorate,modernise and improvet its service Tourists,business people,group bookings and organisers of conventions(as above). One large restaurant and bar,shop,sauna;tour orgniser. Gust rooms have good basic facilities,e.g.coffee-maker,hair dryer,iron,minibar. Belvedere Market nicher 190 rooms 1 conference room Inexpensive for its three-star rating Middle-income, Tourists. Package tour visitors One restarant and bar,newsagentshop. Health care studio and small swimming pool. Gusts rooms have similar facilities to City Plaza. Mount Chartlotte Budget hotel 360 rooms No conference room A large breakfast room Cheap prices,friendly staff People looking for cheap,’no frills’accommodation. No restaurant.a small bar. Comfirtable rooms,with few facilities. Table 2：Convention facilities Number of halls Capacity (each hall) Day rate per person* Majestic 5 500 C$95 City Plaza 3 100 C$70 Belvedere 1 60 C$75 Mount Charlotte 0 --- --- *including equipment and meals Table 3 *Repeat business Annual average occupancy rate **average room rate C$ Majestic 55% 75% 240 City Plaza 32% 35% 170 Belvedere 44% 72% 130 Mount Charlotte 35% 92% 90 *I,e.customers returning **the rates exclude a charg for breakfast and sales tax. Table 4: Financial information Strength Weakness Stre