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* Where there is Nescafe there is a love story. taste coffee,taste love NESCAFE NESTLE is the worlds leading nutrition, health and wellness company. their mission of Good Food, Good Life is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the worlds leading nutrition, health and wellness company 命名 “Nestle”also means “little nestle”， stand for the ideas from Nestle company including love and care、safty、natural、nutrition 产品历程 Nescafé is a brand of instant coffee made by Nestlé. It comes in the form of many different products. The name is a portmanteau of the words Nestlé and café. Nestlés flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years by Max Morgenthaler. tape Tape:instant coffee Owner :Nestlé country:Switzerland Introuced:1938 Markets:worldwide products Nescafe is the target population for white-collar workers, while ignoring another large group of consumers - the students. Currently, high school and college students the demand for coffee increased day by day, this must be a very substantial market. According to statistics, Chinas number of about 35 million high school students, college students in the school were about 20 million, can be seen from these two statistics can not be ignored is a market with huge potential. cusumers prouduct brand image analysis For many customers Nestle ia instant coffee.in instant cofee market,Nestle in undoubtledly th leading brands and occupied most of market The core brand Nescafe the name of language in the world,are giving of uncertity,strength the Nescafe can you nervous,tired af