TNS-中国美容市场化妆品调研.pdfVIP

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TNS-中国美容市场化妆品调研.pdf

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TNS-中国美容市场化妆品调研

Chinese Beauty Experts Media Workshop March 9, 2010 Shanghai By Ros Tang TNS Research International China China’s Booming Beauty Market Outline of the Presentation § Defining Beauty in China § Trends of the booming beauty market in China § Demanding Chinese consumers on skin care products 3 § Defining Beauty in China § Trends of the booming beauty market in China § Demanding Chinese consumers on skin care products 4 Beauty is source of power § Beauty is the force of life in the society § … allows freedom, independence, control § Used to always depend on men in the past, not a good feeling § … a means of gaining “face” higher acceptance among people that matter to you Source: Previous study of TNS-Research International 5 Beauty can be acquired § No longer only God given § Beauty is not necessarily a gift or something I am born with – one can learn how to be beautiful § Women today have the means both in the form of financial independence and products to achieve it § … also a Quest – based on knowledge of the trends and inspirations from the world around you § Beauty is the potential waiting to be realized 6 Beauty is the balance between internal well-being and external attraction 7 Inner skin-deep beauty § Beauty inside-out: positive reflection on ones inside