服装快销品牌视觉营销创新规划设计.docVIP

附件1：外文资料翻译译文 本文提出了一种服装服装陈列与展示计算机辅助教学系统.它旨在提供一个操作环境,以用户友好和直观的方式支持显示设计的各个阶段。本文首先简要介绍了当前计算机辅助服装展示设计领域的软件应用。其次,阐述了基于过程的服装展示设计系统(?PCDDs)的结构以及展示设计的功能和工作流程。最后,使用定量和定性评价方法进行了用户评价。对6名教师对系统可用性的问卷调查和PCDDs并对二恶英进行了定量评价。通过对6名教师的访谈和学生的经验报告进行定性评价。评价结果表明,大多数辅导员同意五个模块(即故事板模块、模型数据库模块、显示设计模块、场景截图、动画模块和评价模块)可以帮助学生和教师完成整个展示设计过程,从概念化到评价具体设计解决方案,提高教学质量。学生报告的结果表明,PCDDs中的就业情况可以使他们更好地了解服装的视觉商品陈列和陈列。 附件2：外文 This paper proposes a new computer-aided educational system for clothing visual merchandising and display. It aims to provide an operating environment that supports the various stages of display design in a user-friendly and intuitive manner. First, this paper provides a brief introduction to current software applications in the field of computer-aided clothing display design. Second, it describes the structure of the process-based clothing display design system (PCDDS) as well as the function and workflow of display design. Finally, a user evaluation was conducted using quantitative and qualitative evaluation methods. The quantitative evaluation was conducted using the responses to a questionnaire on system usability from six instructors and application tests on PCDDS. The qualitative evaluation was conducted by interviewing six instructors and through the students experience reports. Evaluation results showed that most of the instructors agreed that the five modules (i.e., storyboard module, model database module, display design module, scene screenshot and animation module, and evaluation module) could help students and instructors to complete the entire display design process from the conceptualization to the evaluation of specific design solutions and to improve teaching quality. Results from the students report indicated that the employment of PCDDS in training could give them a better understanding of clothing visual merchandising and display.  毕 业 论 文 中 文 摘 要 基于服装快销品牌的推广，需要注重视觉营销的应用，并从视觉冲击的角度，提高快销店本身的经济效益。首先，本文从服装快销品牌入手，并注重快销店内部服装陈列效果的提升，对已成名名牌的快销理念、特征进行深入分析。其次，从服装快销品牌规划的角度，对