新品促销方案（New product promotion plan）.docVIP

新品促销方案（New product promotion plan） Market analysis 1, direct marketing industry promotion strategy analysis As a direct selling industry veteran said, direct marketing model wants to get better development, not only should pay attention to personnel incentives, in the use of promotional tools should also learn from traditional marketing enterprises. In view of the difference between traditional industries and direct sales promotion need to pay attention to the following points: first, direct selling is around the individual income will have sales personnel, only promotions for personal income and direct staff welcomed by the market. Second, between the sellers and the enterprise is a kind of equal and cooperative relations, rather than employment, affiliation, so the promotion policy is to rely on the conscious behavior of the sales staff, rather than corporate management enforcement actions. Third, direct marketing is a typical word of mouth sales and share sales, sales staff to sell products mainly rely on the product of personal experience, feel carried out. Therefore, in the formulation of promotion strategy, we must follow the above marketing laws. 2 competitor analysis From our sales promotion analysis of several major leading brands such as AVON, Amway, and new MaryKay, AVONs sales strategy is most flexible, which may be related to the mode of transition it chooses. In contrast, Amway pays more attention to education and training, and also promotes sales when dealing with inventory. New promotions are more focused on institutional promotions; MaryKay launches monthly promotions. From the content of each other web site, the promotional items are including direct sellers and preferential customers. 3. Analysis of enterprises own condition The company is a newly established Direct Selling Company, more than a year of new products ready to be listed in July, it is not only a new product launch, the first appearance, is also the brand so make effective marketing s