新品牌是联想的最大挑战（The new brand is Lenovos biggest challenge）.docVIP

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新品牌是联想的最大挑战（The new brand is Lenovos biggest challenge）.doc

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新品牌是联想的最大挑战（The new brand is Lenovos biggest challenge）

新品牌是联想的最大挑战（The new brand is Lenovos biggest challenge） Some people say that the new Lenovo integration is difficult, long time running, the new Lenovo rival is an excellent opportunity, but also the new Lenovo is currently the biggest challenge. In fact, the three stage of the integration plan clearly planning the production, sales, and service structure. Even if the conflict of the two cultures will continue to exist, and IBM will be some friction in the relationship, but because of Lenovo and IBM global PC business in products, production, sales and service, the structure is complementary, and there is no who eats who simply interested. In the process of integration is basically in the advantage of both sides on the basis of the new Lenovo adjustment is more effective than the DELL service, sales, and production of integrated management system. There will be friction in integration, but there is little possibility of infighting. The integration is very difficult, but the new Lenovo is not the most difficult thing. The new Lenovos biggest challenge is the ability to create a new Lenovo brand features, rather than just relying on IBM this a gilded signboard, for others to do awake. If not, clear development goals, will lose the direction in the integration of internal friction in. Lenovo acquired IBM global PC business, gained its market development team, design team, manufacturing team, sales team, channel, and so on. What Lenovo has not got is IBMs brand. Lenovos negotiations with IBM on the brand are very difficult. The barrier is not the price, but the basic understanding of the brand. As a result of the negotiations, not only has the IBM brand, IBM brand get five years of tenure. According to the association before the negotiation of wishful thinking, bought the IBM global PC business will have IBM brand. With this brand, you can resist for a while. This new Lenovo will use existing global sales force and channel, and after the integration of the advantages of