新品牌如何进行市场推广与招商（How to carry out market promotion and investment in new brands）.docVIP

新品牌如何进行市场推广与招商（How to carry out market promotion and investment in new brands） How can the new brand carry out market promotion and investment? For many brands especially new market brand, investment is a move to open the market of the key, in the current market situation, clothing dealer team is uneven in quality, how can you dragons and fishes jumbled together, move to the right partner? Before you enter the business, you have to make a scientific planning and design of your channels on the basis of making sure your brand positioning. Give your channels a position and choose the most appropriate channel model. At present, the main mode of clothing sales are the following: 1, wholesale mode The goods are mainly by some large wholesale market wholesalers to sell, because the wholesale market wide, and many large wholesalers have a nationwide sales network, will soon be rolled out products in the market with their network, quickly realize the return of funds. This is some of the domestic low-end products commonly used sales model. 2, franchise mode Chain franchising is used to develop terminal franchisees directly from the companys franchised headquarters, or to develop terminal franchisees by franchised brokers. The terminal operates in a unified brand style. Now, casual clothes brands operate in a franchise way. 3, agent mode This pattern is generally the national market according to geographical features is divided into several regional market, set up agents in each region, enterprises authorized agents responsible for the regions product sales, development and management of the subordinate agents by terminal operators. 4, branch mode Manufacturers directly set up branches in all regions, direct development and management of terminals by branch offices, or the establishment of self operated stores and shopping malls, counters, supermarkets and so on. Which channel model will your brand adopt? After you have decided your channel localization, you may carry on the i