新品牌上市的终端反遏制策略（Terminal anti containment strategy of new brand listing）.docVIP

新品牌上市的终端反遏制策略（Terminal anti containment strategy of new brand listing） No shop, a new brand to enter the market will cause other brand customers diversion, there is such a part of consumer groups, because of curiosity, novelty of consumer psychology, and because the past number of terminal market brand less and lack of selectivity, resulting in forced consumption, so once the new brand appear in front of consumers, consumers will abandon the old brand to brand new. Under the pressure of tight competition, the old brand in the market always pays close attention to the trend of every competitor, especially the new competitors. So, to find ways to curb the sales of new brands, or to prevent new brands from entering the channel terminal, become the most direct and effective sniper segment. Under the guidance of this ideology, the new brands often encounter the containment and aggression of the old brands in the channels and terminals, and the pressure of competition is heavy. Then, what measures should the new brand take to implement anti containment and anti aggression? Common terminal containment policy Terminal business is the commercial resource that the supplier relies on, is also the last key link of the commodity circulation, and is the competition and competition place among the suppliers. For consumer goods, the competition between brands is mainly in the terminal, but also the carrier of price war, advertising campaign, promotion war and other business strategy. Brand containment and counter containment, aggression and counter aggression have never stopped, especially for the containment and aggression of new brands. Then, what measures do the old brands usually take to curb and invade the new brands? First, through various relationships (including black box operations) for new products into the shop set up obstacles. This situation occurs in small and medium-sized terminal operators there, management is not standardized, the old brand to use a variety of rela